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Pixalate’s Q3 2023 Abandoned Mobile Apps Report: Google & Apple Now Host 2 Million Abandoned Apps

LONDON, UK, Dec. 18, 2023 (GLOBE NEWSWIRE) -- Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, today released the Q3 2023 Abandoned Mobile Apps ...
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Pixalate Releases Global Abandoned Mobile Apps Report Q4 2023: Google (1.3M+) and Apple (581k) Host 1.89M+ Abandoned Apps (40.5B+ Downloads), 5,388 of Which Share User Location ...

Estimated open programmatic ad spend on abandoned apps totaled $5.3M between Google ($1M) and Apple ($4.3M) 46% of Russian-registered apps in the Google Play Store and 39% in the Apple App Store are ...