The Super Bowl LX ad blitz was a big budget highwire act—from Anthropic’s shot at OpenAI to Lady Gaga’s homage to Mr. Rogers and Dunkin’s nostalgia-fueled celeb fest. Autodesk CMO Dara Treseder breaks ...
Ad quality directly impacts retention, not just short-term revenue. iOS users are more sensitive to intrusive ad formats than Android users. Interstitial ads consistently drive higher churn than ...