Dismissed as “not a product guy,” the outgoing CEO proved that supply-chain mastery could take Apple to new heights.

Tim Cook is stepping down as Apple's CEO. He's had a number of major hits, and some misses.

Apple's latest Mac mini was just unveiled alongside a new Mac Studio, and outgoing CEO Tim Cook announced it on social media ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. This voice experience is generated by AI. Learn more. This ...

Apple announced that Tim Cook would be stepping down from the post of CEO on 1 September, 2026. He will move up to Executive Chairman, and John Ternus (current Senior Vice-President, Hardware ...

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Tim Cook doesn’t get enough credit for launching groundbreaking products as Apple CEO. He quietly oversaw launches that reshaped how people listen, make purchases and monitor their health. He even ...

Apple CEO Tim Cook says he is stepping down after 15 years as chief executive because three key factors aligned: Apple’s current performance, its product roadmap and the readiness of his successor, ...

He was a businessman instead of a designer, but as Apple CEO, Tim Cook also had to become far more of a politician than any of his predecessors. Here's how he started at Apple, ran the company, and ...

Outgoing Apple CEO Tim Cook has named the botched 2012 launch of Apple Maps as his "first really big mistake" in the role, according to a Bloomberg report covering the town hall meeting that was held ...

Months ahead of Apple's expected iPhone 18 lineup release, Apple CEO Tim Cook is preparing consumers for a price hike. Cook told The Wall Street Journal that, “unfortunately, price increases are ...