Discover the meaning behind the BMW logo, a symbol rich in history and significance. This video explores the origins of the ...

Jans Thiemer, BMW's senior vice president of customer and brand, said the new logo "radiates openness and clarity" Change is coming to BMW. For the first time in more than two decades, the German ...

Carmaker BMW has unveiled a logo for its newly launched standalone brand BMW Alpina, dedicated to high-end performance ...

Evan Williams is an automotive journalist and mechanical engineering technologist with more than a decade of experience in the industry. He has written for the Toronto Star and AutoTrader Canada and ...

Tudor was lucky enough to be in Wales just as Sebastien Loeb was securing his 8th World Rally Championship title during Wales Rally GB 2011 and wrote a guest blog for ITV News covering the rally ...

The deal first announced in 2022 is now complete.Alpina is no more; say hello to BMW Alpina.The Bavarian automaker announced ...

Nissan, Rolls-Royce, BMW, Kia and Renault have all recently revealed new logos. BMW’s flat design “acknowledges the logo's 103-year heritage – a solid example of both classic and modern logo design,” ...