Sophia Rowe uses Waitrose Baby Bottom Butter as an anti-ageing cream and daughter Emelyn has also benefited from it. Photo / Richard Robinson A baby bottom cream that has had UK mothers stampeding ...

The Standard's journalism is supported by our readers. When you purchase through links on our site, we may earn an affiliate commission. According to the NHS, around 1 in 4 babies and toddlers in ...

Supermarket staff were mystified when a cream for baby's bottom began selling like hot cakes. Then they discovered the reason - mums were putting it on their own faces. At £2.49 a pot, Waitrose's ...

In addition to being good for your baby’s skin, bum cream can also treat sunburn, prevent wrinkles, and soothe many other ailments. Parents trust bum cream for keeping baby’s nappy area happy and rash ...