Global producer/distributor Banijay is moving full throttle into sports content and branded entertainment, with the creation of two divisions unveiled at Content London on Tuesday (November 28).

Banijay Iberia is upping its investment in Spanish sport by launching Banijay Iberia Sports, led by newly-appointed Director Gonzalo Miró, a well-known TV and radio personality in the region. Unveiled ...

Banijay is pushing into the sports game, while CEO Marco Bassetti has criticized private equity firms for “raising expectation into the market.” Bassetti announced at Content London this afternoon ...

Banijay Iberia, part of Banijay Entertainment, has announced at MIPCOM the launch of Banijay Iberia Sports. The new division will create and develop original sports-related content, led by ...

Add Yahoo as a preferred source to see more of our stories on Google. Executives from across the company discussed how it has been evolving its content strategy to maintain its competitive edge in a ...

Banijay CEO Marco Bassetti has revealed the launch of Banijay Sports, with an aim to broaden the company’s efforts in sportainment, documentary and digital, via new partnerships, content investments ...

Super indie production company Banijay has unveiled a push into “sportainment” with the launch of a new sports division. Banijay Sports will focus on entertainment, documentary and digital content ...

Banijay Group has made what it is describing as the “largest acquisition in its history” by buying a majority stake in betting behemoth Tipico Group for €3B ($3.5B). The European powerhouse has bought ...