Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

Cause-related marketing (C-RM) should be good for everyone: a business aligns itself with a good cause, sells its products as it normally would, and the resulting proceeds are donated to the cause. It ...

Cause-related marketing (CRM) has emerged as a strategic intersection between commercial objectives and social impact, in which companies tie product sales or brand promotions to charitable causes. By ...

The following is a summary of the remarks made by Cristina Vessels at the ACCP Annual Conference held in Denver, Colorado, on October 17, 2023. Understanding the ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...