Chinese companies initially focused on Western markets like the U.S. and Europe in their global push. But many are now pivoting to Southeast Asia, where Chinese brands have found greater success, due ...

Add Yahoo as a preferred source to see more of our stories on Google. A Chinese influencer has come under fire after a video resurfaced of her teaching others how to darken their skin with makeup. The ...

You know those scenes in anime where magical girls like Sailor Moon and Tokyo Mew Mew transform into a superhero? That’s how I feel when I do my C-beauty routine. As a teenager I started wearing ...

Lunar New Year — oftentimes called Chinese New Year — is one of the most widely-celebrated holidays across the Asian diaspora. Some of my favorite memories center around Lunar Near Year — eating ...

As beauty brands across the globe consider the potential for new areas of growth, S’Young International, the beauty brand management company and digital-driven open platform for global brands, remains ...

To receive the Vogue Business China Edit, sign up here. Chinese college student Siyu Zhang bought more than a dozen packs of Unichi’s Rose Collagen Gummies during the recent mid-year 618 shopping ...

The last decade in the U.S. has seen a fast progression of Asian culture diffusion. Journalist Julia Hollingsworth cited Susanna Lin in her CNN article, who said, “The growing interest in East Asian ...