While browsing Amazon’s bestseller list, you might have noticed something out of the ordinary: Seven of the books in the top 20 are coloring books. Adult coloring books, far removed from the ones you ...

In 2019, Victor Casale got a cryptic email from Crayola asking him to work with the company on a secret project. The cosmetic chemist’s mind immediately jumped to that single pinkish crayon that has ...

Crayon enthusiasts wept tears of Dandelion yellow in late March when Crayola announced that it was killing off the crayon color and making room for a new hue of blue in its classic 24-pack crayon box.