Dr Pepper worked with TikToker Romeo Bingham to feature a viral jingle in an ad during the College Football Playoffs. Social media users are loving it.
A viral TikTok jingle by a Dr Pepper super-fan became a major ad for the soda brand, premiering during the CFP championship.
Romeo did it. Dr. Pepper licensed the TikTok creator’s jingle—something most people who post to the internet only dream of.
The woman's original TikTok video garnered 42 million views, five million likes and over 300,000 bookmarks in a little under a month ...
The 15-second commercial features the user's vocals over a fun melody, and the sizzling sound of a freshly-opened can of Dr Pepper.
This needs to become the official Dr. Pepper jingle!
Romeo Bingham’s (@Romeosshow) viral TikTok jingle makes the leap from a viral moment to an official Dr. Pepper commercial.