But has it inadvertently killed off its own all-rounder in the process?

Giant and Liv today announced a multi-year sponsorship agreement with the Life Time Grand Prix, aligning the brands with one of North America's most high-profile and fast-growing off-road endurance ...

Today, Giant has launched new versions of its Propel aero bike, along with a corresponding update from its sister brand, Liv, to its EnviLiv platform. The outgoing model is in its fourth calendar year ...

I think we live in a beautiful age. Heck, 20 years ago, we could only dream of buying a carbon fiber bike for $2,300. Today, these sorts of machines are commonplace, and one worth noting is Giant's ...

The global bicycle industry is navigating a divergent path towards recovery as Giant and Merida expressed optimism for a rebound in 2024, while e-bike component manufacturers remain cautiously ...