Entering Austin’s newest Gold’s Gym, one could be forgiven a brief moment of confusion. Mood lighting, a low-slung ceiling, the thumping bass from abundant speakers; is this a gym or a nightclub? A ...

Back in the day, gyms were places where (mostly) men could lift, grunt, and sweat a lot. Old-school outfits like Gold’s Gym were the gold standard, until advances in fitness equipment helped change ...

Designed as an “elevated” fitness experience, the new Gold’s location features Atlantis Strength equipment, a “glute factory,” a turf training zone, in-house juice bar, sauna, steam room and more. By ...