The retailer that made blue-light specials synonymous with savings is trialing technology that can customize nationally run television ads "on the fly." The holiday spots are running on Viacom's MTV ...

Just months after its “Ship My Pants” went viral, Kmart is hoping to score again with sassy back-to-school ads, which give the classic schoolyard “Yo momma” jokes a mother-loving spin. But while “Ship ...

An ad industry analyst says U.S. retailer Kmart's decision to air a Christmas ad this week will lead to moving the Christmas ad cycle up "by a few weeks."Kmart, based in Troy, Mich., aired the ad ...

Target Corp., Minneapolis, last week filed suit against Kmart Corp., Troy, MI, charging its rival with false advertising. Filed in U.S. District Court in Minnesota, the suit claims Kmart’s Dare to ...

Ailing Kmart Corp. launched a new marketing campaign Monday that targets black and Hispanic shoppers. The campaign, which will be released in stages, begins with radio advertising in markets with a ...