Mailman Group, a social media agency, was responsible for launching the campaign. The clubs’s new Weibo fan page encourages social interaction with Chinese English football supporters to connect with ...

Liverpool’s 2025 pre-season plans are starting to take shape, and while not yet finalised, talks are well underway for a tour of Asia this summer. According to Craig Hope of The Daily Mail, one ...

Arne Slot had captain Virgil van Dijk sitting alongside him for a joint post-match press conference at Hong Kong’s Kai Tak stadium when the conversation turned to Liverpool’s centre-back situation. “I ...

Liverpool and Arsenal have announced they will be heading to Asia later this year for their pre-season tours after what will be an intense title race. The Premier League leaders will face off against ...

Racepoint Group Hong Kong was tasked by client Warrior Football (apparel sponsor of Liverpool FC) to develop a strategy to galvanise and maintain fan engagement throughout Liverpool FC’s 2013 ...