Big Blue’s unforgettable logo has helped it maintain a consistent brand identity for more than half a century.

The main reason for this is due to the execution. When Square Enix had the team set out to work on LOGOS: The World of Final Fantasy XVI, they didn’t design it in the same way as the Ultimania series ...

The world’s most famous sports logo wasn’t born on a baseball diamond. It began with an NYPD patrolman and a 19th-century ...

As part of this, Fox noted that FFXVI Creative Director Kazutoyo Maehiro tasked him and translator John Taylor as leads to write the book in English first. Fox specifically said, “When I was first ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...