Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.

(Bloomberg Businessweek) -- In his wide-leg gray pants, black cashmere top and leather jacket, French TikTok star Bách Buquen looks very much like someone who’s just spent three weeks jet-setting from ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

NEW YORK--(BUSINESS WIRE)--Perfect Corp., the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, and developer of the award-winning YouCam ...

At first blush, the idea of makeup products for men sounds laughable. And yet men’s cosmetics and grooming products are among the fastest-growing segments in the beauty industry. What’s key to rising ...

What’s the difference between the best beauty products for men and your everyday grooming gear? It may seem like a question of semantics, but I’d like to pose a meaningful distinction. If you want to ...

Marking a category-first cultural move, beauty retail platform Tira expands the concept of beauty beyond gender while ...