A PwC India and Dvara Research survey of 4,000 households found that phygital financial services deliver better financial ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. In recent years, the concept of a "phygital" business model has emerged ...

The past 18 months changed everything about how you market your products and services. You even run your business with a different mindset, whether your focus is B2B or B2C, as digital payment ...

Phygital is not a new idea. Since 2013, I have published many scientific articles, editorials, and books on this topic. The term became popular with the recent global pandemic crisis, which ...

Set amid a backdrop of rising prices, fierce competition, and fragmenting traditional sales channels, both retail and CPG companies are in a race to edge out their competitors. Their not-so-secret ...

Can you imagine asking a customer entering one of your retail locations to stop and fill out a comment card or write their email address down on a mailing list with a ballpoint pen? These analog ...

“Phygital art” may not be the most elegant phrase in the English language, but it is generating a buzz in certain circles. “Phygital” is a portmanteau of physical and digital – describing artworks ...