When Primark's latest 'Nudes' makeup collection landed on my desk I had to double check that Kim Kardashian herself hadn't sent me a surprise package, because clearly ...

STARING at my reflection with half my face covered in Primark make-up and the other in luxury brands, I felt sure I’d spot the cheap products instantly. But when celebrity make-up artist Val Garland’s ...

As someone who writes about beauty products professionally, I've put countless makeup collections to the test – spanning luxury to more affordable options – yet none has left quite the same impression ...

Amid its U.S. expansion plans, Primark is adding another key category to its offering in the market. The Dublin-based retailer is going deep with the launch of PS… by Primark, its in-house beauty ...