With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...

Major retailers in 2026 launched year-round ube product lines, marking a shift as the ingredient moves from niche trend to ...

Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a ...

From coffee shops in New York to bakeries in Sydney and beauty retailers in London, global demand for the Filipino purple yam ...

One particular pizza sure is turning heads and racking up views − but not because of the cheese, toppings or sauce. It's because of the purple pizza crust. Yes, you read that right. The uber-popular ...

Getting your Trinity Audio player ready... Ube, a purple yam native to the Philippines, is popping up left and right at local bakeries, cafes and ice cream shops. The Southeast Asian veggie ...

Ube (Dioscorea alata) is a root crop, specifically a yam, widely cultivated in the Philippines and other tropical regions.

July is National Ice Cream Month, and if you're looking for something beyond chocolate and vanilla, head to Sweet Society. The shop has been shaking up the ice cream scene with its exotic menu since ...