Is radio dead? Depends on who you ask (see here, here, here … and here). Regardless, the folks over at curiously named Oink Ink, a shop that specializes in radio spots, are getting into the Halloween ...

You’ve heard plenty of them: radio ads that suck. Forget about making you remember the client, they make you remember the other preset buttons exist. They’re all over radio and hurt the perception of ...

Advertisers gave radio a great Christmas present – the biggest national spot play week of the year, per Media Monitors. In the week leading up to Christmas Day, Pfizer surged to the top of the chart, ...

Who knew that “Flo,” with a little help from actor Jon Hamm, would help fuel a flood of radio spots that would make Progressive the big leader in its ad category at spot radio? For the week ending ...

At a recent luncheon, the topic of radio advertising prompted a lively discussion. The consensus: Controversial radio spots generate a reaction. Question is, do they attract, or repel, potential ...

WASHINGTON —Nation’s Restaurant News honored the year’s most creative television and radio commercials with its Restaurant Advertising Awards, presented during the 2008 Multi-Unit Foodservice ...

The ad campaigns, totaling over $6.5 million, talk about “anti-white bigotry” and transgender care for children. By Michael C. Bender One of the biggest radio ad blitzes in the final stretch of the ...

Editor’s note: This article was excerpted from Advertising Without an AgencyfromEntrepreneur Press. A well-produced radio spot can inspire the imagination likenothing else. Without a video aspect, the ...