If Sex and the City were re-made for this decade, Carrie’s weak spot would not just be “Manolos” or other iconic high-fashion shoes, but also perhaps high-performing, high-design sports apparel. In ...
Shopping is supposed to be fun, right? That's not always the case if you're a woman shopping for workout clothing. You could spend hours at Target or Macy's trying to find a sports bra that fits, ...
Nike has been shining a spotlight on women over the last several years and its latest project is a continuation of that mission. The sports brand has teamed with Phaidon Press on the first book to ...
“I think for a long time athletic brands said, ‘We can just shrink it and pink it and that will be good enough for the female consumer.’ And good enough is not good enough anymore.” “Athleisure wear ...
Women’s golf wear company Foray Golf is tackling an entirely new sector of apparel: sport wear. The brand’s new line, Foray Sport, features female-designed sports bras and performance leggings to fit ...
They’re affectionately referred to as bun-huggers by the girls and women who play the sport. Those tight, virtually nonexistent shorts that are the norm on indoor volleyball courts. Take the game ...
What women really want from sportswear (and why most brands still don’t get it) From no-pocket shorts to low-rise leggings, Telegraph journalists share what frustrates them – and the labels that get ...
Suzanne Berg Currier brings nearly three decades of experience in media, marketing and consumer brand building to her new role leading the women's sports apparel company that recently relocated to ...