Redesigns can cause serious harm to businesses. New research from Adelaide University explores what brands should consider when modernizing their packaging. "The study shows that successful redesign ...
As principal of a brand identity firm for 15+ years, I have too often seen how brand-packaging redesigns fail due to inherent client subjectivity. And unlike brand advertising, which is readily ...
Hannaford Supermarkets is rolling out refreshed packaging across its private brand portfolio, with select items now on ...
Hannaford Supermarkets has unveiled a refreshed design across its private-brand portfolio that the New England retailer says ...
A new survey of 1,000 consumers finds that packaging has stopped being a container and started being a conversation. And most brands are not keeping up. Key Takeaways Pick up almost any product today ...
Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...
Walk any retail aisle and witness the silent sales force at work: Printed labels and packaging signaling value to shoppers. These same packages strengthen an equally critical bond between brands and ...
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What’s really driving the obsession with throwback packaging
Old-school packaging is making a comeback, blending nostalgia, emotion, and smart strategy to influence how we see and buy ...
CHARLOTTE, N.C., Jan. 7, 2026 /PRNewswire/ --Sealed Air Corporation (NYSE: SEE) today begins a yearlong 85th anniversary celebration of CRYOVAC® brand food packaging, honoring the innovation, service ...
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