The 2025 AppsFlyer Performance Index confirms another strong year for Gamelight, recognizing the platform as one of the highest-performing user acquisition sources across multiple categories. The Perf ...
The UKs largest dog welfare charity, Dogs Trust, has launched an integrated brand campaign to show owners and their dogs how they are the best partner to support them through life. Created by VCCP, ...
EE and Netflix have partnered to host a Squid Game 2 experience at the EE Studio in Westfield White City. The Pink Guards from the hit series will roam the shopping centre, guiding shoppers to EE’s ...
Cadbury is launching a multichannel campaign featuring some of football’s biggest stars, as part of its ongoing partnership with Arsenal FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester ...
Holland & Barrett has returned to linear TV for the first time in two years, with a £4 million New Year’s focused campaign. The new campaign, which centres around gut health, includes both 30″ and 60″ ...
easyJet and easyJet holidays have unveiled a new fully integrated campaign for the Winter sales period, signaling a shift in their advertising approach. Running until February 4th, the campaign spans ...
Yorkshire Tea has enlisted Happy Valley actress Sarah Lancashire CBE to star in its latest campaign. Created by Lucky Generals, the ad is the third in the brand’s ‘Where Everything’s Done Proper’ ...
The Perfume Shop has tapped one-to-one retail media ecosystem, Optimo, to provide personalised advertising solutions for its customers. Using Optimo, The Perfume Shop plans to deliver highly targeted ...
Coral’s latest campaign features social media influencer Big John to introduce a motorway service guide for football fans. The influencer, known for his food challenges on TikTok and Instagram, stars ...
McDonald’s has launched a social-first campaign titled ‘Raise Your Arches’ that centres on the idea that the invitation to grab a McDonald’s meal is so universal, it can be communicated without ...
Vue has unveiled its first campaign since appointing Hijinks as its lead creative agency. The campaign highlights the cinema chain’s Ultra Lux seats, designed to elevate the movie-going experience ...
Vitality has unveiled its latest campaign, Life’s Pretty Good, showcasing how its life insurance can help people live up to five years longer. At the heart of the campaign is a vibrant 30-second film ...
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