Food and beverages lead the shopping categories at 69%, followed by groceries at 43% and apparel and accessories, including ...

India’s win saw the Men in Blue defend a T20 World Cup title, win a home World Cup and secure a third T20 crown, with a wave ...

Nielsen ONE Ads reports ad performance across TV, CTV, mobile and desktop, using deduplication to measure unique reach and ...

If Women’s Day vanished, would brands still champion gender equity? Roopa Badrinath questions whether the industry relies too ...

As IPL viewing shifts beyond the broadcast, Yagnesh Ravi explains why Snapchat wants to position itself as a platform for real-time fan banter and brand participation.

From power suits to glass ceilings, ‘Women’s Day’ ads often follow a familiar script. Creative leaders discuss why that happens and how the narrative can evolve.

Meet the nominees of the 11th Social Samosa Superwomen, celebrating women driving impact across advertising, marketing, media, entrepreneurship, and the creator economy.

The agency will handle the brand’s digital communications, including social media management, influencer collaborations and brand storytelling across digital platforms.

It will offer influencer marketing services, including creator strategy, branded content and campaigns, and will run campaigns across the US, Dubai and Australia.

As part of this integration, Havas Play and Styleheads will be brought together under a single leadership structure led ...

Phanimohan Kalagara, CTO, Gracenote, discusses how live matches anchor cricket viewership, but fan journeys now span CTV, ...

Despite progressive maternity policies, many women in the advertising and marketing industry still face career slowdowns or ...