2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

MFI, the UK's leading furniture retailer, recognised the need to develop its trading format as a response to customer feedback and also as a response to pressure on its share of the kitchen furniture ...

WARC Rankings are the ultimate benchmark for marketing, recognising excellence in creativity, media, and effectiveness. They offer marketers a chance to reflect on the best campaigns, assess their ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Baby Boomers are the world’s wealthiest generation, but brands are failing to keep up with their increasingly digital media habits, according to WARC Media’s latest Global Advertising Trends report.

Marketing effectiveness needs to be redefined to address the ‘polycrises’ and social and environmental tipping points the world is currently facing, say Alexis Eyre and Paul Randle, co-founders of the ...

Opinion Article 4 mins 06 January 2025 Kate Scott-Dawkins GroupM Kate Scott-Dawkins GroupM The trillion-dollar milestone: What record global ad revenues mean for the future of advertising Kate ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms. The WARC Media report on global advertising trends ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

Technology and data are tools, they are accelerants. But belief systems are the fuel. To escape the exploit trap, agencies must embed new beliefs into how they work, says the University of ...

According to some research, the average human attention span is now eight seconds, less than that of the goldfish with nine. But, asks Faris Yakob, can this possibly be true or does it simply suit ...

Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on ...