Disney is reportedly asking for record Super Bowl ad spending and the move is allegedly backfiring before upfronts.

Variety reports that Disney has told prospective advertisers that they should pay $10 million for a 30-second commercial ...

Disney‘s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company ...

Winning Day 3 of the NFL draft is a building block for success in the league. While most of the draft buzz centers on top ...

The Las Vegas Raiders are expected to draft Fernando Mendoza with the first pick in the NFL draft. They hope he becomes their franchise quarterback. Recent history shows that quarterbacks taken ...

From protecting mom to playing rodeo with a St. Bernard, here's a look back at five of the most memorable Super Bowl ...

You might’ve seen Manny Famolare during the Super Bowl. Nope, he wasn’t on the field. He wasn’t in the stands either. But he was on your television. Though he wasn’t in the commentary booth with NBC’s ...

Every February, people from all over the world tune in to watch the NFL season’s grand finale — the Super Bowl. Living in Seattle, this was certainly a more important game than those of previous years ...

On February 27, DGA members heard from some of the powerhouse Directors of the commercial space when the Focus on Women Committee (FOWC) meeting featured the discussion, February, Football & Female: ...

This post was updated Feb. 26 at 8:23 p.m. Super Bowl LX? More like Super Bowl AI. Of the 66 commercials that aired during this year’s Super Bowl, 15 of them featured artificial intelligence. Even ...

For every outstanding NFL player whose career is defined by Super Bowl glory, there is at least one all-time great who came up short in their quest to win the big game. Several notable current players ...

At a time when cable television advertising is quickly being pushed aside in favor of streaming or social media ads, the Super Bowl still reigns supreme as a marketing powerhouse for major ...