Content Editor (eCommerce) at The Independent. Helen commissions and edits sponsored articles and works across both commercial and editorial sections, including IndyBest, travel and home improvement.

Our product picks are editor-tested, expert-approved. We may earn a commission through links on our site. Why Trust Us? We’re seeing sales up to 36 percent off, and so I’m suggesting everyone take ...

In response the TGA has proposed overhauling SPF testing in Australia and simplifying labels to low, medium, high or very high protection. It will also address concerns about the quality, safety and ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Whether you’re looking for moisturizers to soothe dry winter skin or are turning toward hydrating skin ...

LOS ANGELES (KABC) -- Zinc oxide sunscreen remains a consumer favorite, but the white, chalky cast is a drawback for many people with a darker skin tone. AJ Addae, an innovative scientist and cosmetic ...

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized ...

Durant reminds us that when you're willing to laugh at yourself — and you're famous — being ashy has its benefits. Jason Jones, The Athletic Kevin Durant has turned X jokes into a sponsorship with ...

Kevin Durant has spent more than a decade dominating NBA defenses, but one unexpected topic has followed him online almost as long. For years, jokes about Durant’s dry legs and ankles have circulated ...

CeraVe is trying to expand the skin care discussion beyond the face with a global campaign starring Durant. The social-first effort keys into a cultural insight — viral posts mocking Durant for his ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe is trying to expand the skin care discussion ...

Ask any dermatologist to name their one non-negotiable skincare product and the answer is almost always the same: sunscreen. The problem? Most Americans still don’t use it consistently. According to ...