Like it or not, fragrance is vividly evocative. The area within the brain that controls memories, emotions, and scent are all intertwined, meaning that there is, without a doubt, an uncontrollable ...

Shopping for a signature fragrance can be a daunting task. Not only do you have to pick a scent, but you also have to decide which form you’d like it in. Cologne, parfum, eau de toilette, oh my! It ...

When looking for a new signature scent, there are a bunch of options to choose from. Not only is there the type of scent itself to consider, be it floral, fruity, or spicy, but there's also the ...

When it comes to perfume, you usually focus on the intermingling of notes, how the fragrance smells when it dries down, how it interacts with your body chemistry, and what it reminds you of. That's ...

I once implored my husband to go to Bloomingdale’s to buy me perfume as a birthday present. When he returned, he was pale, and his eyes were glazed. “Jane,” he said, “The whole ground floor is devoted ...

Floral? Spicy? Citrus? The range of fragrance options can be dizzying. Our guide spells out what the different terms mean, which scent works best when, and ways to pick your signature scent.

Perfume is perfume, right? Not exactly. Here’s why it’s important to choose the right type.

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