The Gatorade lightning bolt has served as the undisputed beacon of athletic recovery since its inception in a University of ...
Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...
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Gatorade quietly ditches its athlete identity after 60 years
PepsiCo is pushing Gatorade into new territory. New packaging, reformulated drinks, and a product built for long flights and ...
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