The Gatorade lightning bolt has served as the undisputed beacon of athletic recovery since its inception in a University of ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

PepsiCo is pushing Gatorade into new territory. New packaging, reformulated drinks, and a product built for long flights and ...

Gatorade is undergoing a major rebrand with new packaging, products and formula changes as it expands beyond athletes into ...

The fruit punch, lemon lime and orange varieties of Gatorade’s signature Thirst Quencher beverage and Gatorade Zero will ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder Dr. Robert Cade invented sixty ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...