The Gatorade lightning bolt has served as the undisputed beacon of athletic recovery since its inception in a University of ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

Gatorade is undergoing a major rebrand with new packaging, products and formula changes as it expands beyond athletes into ...

The fruit punch, lemon lime and orange varieties of Gatorade’s signature Thirst Quencher beverage and Gatorade Zero will ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder Dr. Robert Cade invented sixty ...

Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Stateside Brands, the parent company of ready-to-drink brand ...

It comes after the brand's parent company, PepsiCo, announced plans to phase out artificial dyes in certain products Kimberlee Speakman is a digital writer at PEOPLE. She has been working at PEOPLE ...

(RTTNews) - Gatorade, a division of PepsiCo (PEP), announced that it has launched Gatorade Lower Sugar, a new science-backed hydration option designed for those seeking fewer sugars without ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. The WNBA may be barreling toward a lockout, but that isn’t stopping some of the league’s players from making headlines ...

Gatorade Lower Sugar is science-backed hydration with no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher. Available nationwide starting March 2026 in four ...

CHICAGO, March 4, 2026 /PRNewswire/ -- Gatorade today launches Gatorade Lower Sugar, ushering in a new era of science-backed hydration. With no artificial flavors, sweeteners or colors and 75% less ...