At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement ...

Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego recently unveiled one of its major technological shifts at CES 2026, marking a new bold step into the future with Lego ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...