Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines. Modern SEO is about developing a cohesive brand identity ...

As an e-commerce business owner, encouraging existing customers to repurchase is as important as attracting new buyers. Alex Schultz, Meta's CMO & VP of Analytics, says that if you have 20-30% of ...

Old-school packaging is making a comeback, blending nostalgia, emotion, and smart strategy to influence how we see and buy ...

With food and beverage design, Fizz has to balance creativity with compliance to labeling regulations. Both Katie and Jasen have previously seen designers that will make a package look aesthetically ...

“People are excited by it, scared by it, challenged by it – but at least they’re having a conversation about it,” says Rowena Curlewis, CEO at Australia-based drinks packaging consultancy Denomination ...

Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a ...

GS1 QR codes with digital links invite new opportunities for brands to engage with customers, transforming packaging into a ...

Tony the Tiger has adorned boxes of Kellogg’s Frosted Flakes for decades, and many consumers distinctly remember TV commercials where Tony would proclaim, “They’re gr-r-reat!” For a limited time last ...

Packaging science goes far beyond mere protection and containment. It's a bridge between products and consumers, serving as a powerful tool for marketing, sustainability, and innovation. This is where ...

Most of us pick up skincare or pharmacy products without thinking about what they actually cost to make. The reality can be ...