Explore the growing global obsession with matcha and ube, two vibrant ingredients transforming modern desserts and café ...

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say.

From jewel-toned panna cottas to rainbow cakes and berry-bright pies, these desserts bring vivid color and plenty of flavor.

So while ube may feel like it’s suddenly everywhere in America, it’s not new, and it’s not just a trend. It’s an ingredient deeply rooted in Filipino culture—one that generations have grown up with, ...

Ube has arrived on the Treasure Coast, with cafes, bakeries and restaurants now serving the Southeast Asian sweet or savory treat. Asian markets sell ube snacks and desserts, and some have ube ...

Philippines Fest is kicking off the outdoor food festival season with all things purple as UBELAND celebrates the beloved indigenous purple yam. Just how many dishes can one make with purple yams? The ...

EASTERN VISAYAS, Philippines: The purple yam, or ube – a root crop indigenous to the Philippines – has become a global sensation, prized for its distinct colour and mild sweetness. From ice cream to ...

Last December, Pantone crowned “Cloud Dancer,” a billowy shade of white, as the Color of the Year for 2026. Just a few months later, there is evidence to suggest that the go-to hue specialists may ...

Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a staple in the Philippines and Japan, but beloved throughout—and beyond—the ...

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Dotdash Meredith Food Studios Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber ...