A new trend is brewing in retail media. Undoubtedly aided by the emergence of artificial intelligence, advertisers are today ...

Coachella’s mid-2010s star may have faded, but this year, the brand opportunity is as big as ever. In a crowded market, ...

Linda Kender, Regional Director at MMA MENA, has a front-row seat to how turbulence rewires marketing playbooks in real time.

Recent launches spotlight how CPG brands are reworking classic flavors and heritage packaging to capture consumers’ emotional ...

"We've expanded EPG capacity to the point where we're going to go out and look for commercial partners," says David Protein ...

And I’m going to talk to Andrea about the current state of the recycled plastics market and what it means for CPG brand ...

The retailer's roughly 10,000 Great Value products will begin appearing in new packaging in May, with a full rollout taking ...

The NYU Stern Center for Sustainable Business (CSB) and Circana LLC released the 2025 update of the CSB Sustainable Market Share Index(TM) in a new research report titled Sustainability in U.S. CPG: ...

Walmart is redesigning Great Value packaging for easier shopping while keeping the same trusted products and Every Day Low ...

Private brand growth has been steady since 2021 by providing a lower-cost alternative to consumers responding to inflation.

Kroger Precision Marketing’s YouTube integration solves three problems at once – storytelling, measurement and workflow.

Walmart today announced a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to ...