Content Editor (eCommerce) at The Independent. Helen commissions and edits sponsored articles and works across both commercial and editorial sections, including IndyBest, travel and home improvement.

In response the TGA has proposed overhauling SPF testing in Australia and simplifying labels to low, medium, high or very high protection. It will also address concerns about the quality, safety and ...

Page Six may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. Foam sweet foam. Self-proclaimed accidental beauty ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. Whether you’re looking for moisturizers to soothe dry winter skin or are turning toward hydrating skin ...

LOS ANGELES (KABC) -- Zinc oxide sunscreen remains a consumer favorite, but the white, chalky cast is a drawback for many people with a darker skin tone. AJ Addae, an innovative scientist and cosmetic ...

During a recent event, Kevin Durant revealed that he pocketed a substantial amount for just two hours of work with CeraVe. Apart from their team contracts, NBA players frequently boost their earnings ...

NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized ...

Durant reminds us that when you're willing to laugh at yourself — and you're famous — being ashy has its benefits. Jason Jones, The Athletic Kevin Durant has turned X jokes into a sponsorship with ...

Kevin Durant has spent more than a decade dominating NBA defenses, but one unexpected topic has followed him online almost as long. For years, jokes about Durant’s dry legs and ankles have circulated ...

CeraVe is trying to expand the skin care discussion beyond the face with a global campaign starring Durant. The social-first effort keys into a cultural insight — viral posts mocking Durant for his ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. CeraVe is trying to expand the skin care discussion ...