Dig into the stats the NBA generated across television, digital, social media and other platforms in 2025-26. NBA.com Staff ...

Michael Jordan was just another scorer who couldn't win the big one.

This year's NBA playoffs bring changes to the way fans have watched the games for decades, with no local broadcasts in the ...

Before the start of the season, the NBA reached a new 11-year media rights deal worth more than $76 million with ABC/ESPN, ...

New broadcast partners NBC and Amazon Prime Video helped the league hit higher viewership numbers during the 2025-26 regular ...

In the first year of its new national TV rights deal, the league benefited from games airing on NBC to a wide audience.

A new documentary details why a team that didn't win a championship remains topical more than 25 years after nearly making ...

Led by Sunday Night Basketball and Coast 2 Coast Tuesday, Regular-Season Viewership on NBC/Peacock Averages 2.8 Million ...

The NBA Playoffs Return to NBC Sports for the First Time Since 2002; Up to 41 Games and Exclusive Coverage of Western ...

For the first time since Game 6 of the 1998 AL Championship Series, Cleveland baseball is back on NBC, as the Guardians will ...

From Texas Tech to a Houston dynasty, Swoopes impact defines women’s basketball in Texas—and now it has a chance to grow.