What began as a humble brand in Ozamiz City in 2013, Purple Yam has opened its newest branch in the heart of Manila’s U-Belt, ...

A recent proposal was deeply rooted in love — literally!

Discover the surprising health benefits a dietitian experienced after eating sweet potatoes daily for a week. Learn why this ...

Nine years after TV host Paul Hollywood introduced ube to a wider American audience, the Filipino yam has moved far beyond ...

Through humor and contradiction, Zhou Xiaonao captures Gen Z’s anxieties, showing relatability to be a powerful driver of ...

Ube, which has long been a staple in Filipino desserts, has become the newest obsession in Korean cafes. The root crop, also ...

Ube, which has long been a staple in Filipino desserts, has become the newest obsession in Korean cafes. The root crop, also ...

After a Poson full moon pilgrimage in Sri Lanka, the family returned home tired and hungry. The next morning, a hearty ...

If you forgot a couple of sweet potatoes toward the back of the countertop or tucked away in the pantry and rediscovered them ...

Ube isn’t just about the colour, it’s the flavour that keeps people hooked. According to what it's described in online ...

Ube, a vibrant purple yam from the Philippines, is emerging as the next big trend after matcha. Loved for its aesthetic ...