The new Xbox CEO, Asha Sharma, has reportedly shared a memo with Microsoft employees that stated "Game Pass has become too ...

Microsoft has kicked off October by announcing a significant price rise for Xbox Game Pass Ultimate, which comes just over a year after the last price rise for the subscription service. In July 2024, ...

Microsoft has been quietly removing references to its viral 'This is an Xbox' marketing campaign and lest there was any doubt about why, the company confirmed in a statement the reasoning behind its ...

Xbox Game Pass, in short, is a monthly subscription-based gaming pass that comes in multiple tiers and gives you access to hundreds of games across console, PC, and cloud. And yeah, it kind of flips ...

Xbox's newly installed CEO Asha Sharma was the driving force behind Microsoft's decision to quietly kill off the "This is an Xbox" campaign, according to a recent report by The Information. This has ...

Microsoft’s Xbox Game Pass has five day-one games confirmed for April 2026. That said, the first two weeks of April will not have any Xbox Game Pass day-one games, as they are all coming in the latter ...

Joshua started at GameRant in 2017 where he fell in love with a company that supports creativity, treats video games with the respect they deserve, and is complete with people whose passions match his ...

Asha Sharma, the new CEO of Microsoft Gaming, seems to be ready to shake things up after Xbox continued to lose ground to PlayStation and Nintendo during this new console generation. One month after ...

Asha Sharma has started her tenure as Microsoft Gaming CEO with a clear move to reshape Xbox branding, as she removed the “This Is an Xbox” campaign and pushed for a direction that better reflects ...

Microsoft aired today a 30-minute Xbox Partner Preview broadcast featuring 19 upcoming games from third-party developers, with 14 of them set to come on day one to Xbox Game Pass Ultimate. The list ...

There's still a lot we don't know about Xbox's next-gen Project Helix console, but we do know that it'll support both console and PC games, and that in theory should make it an easier console to ...