A recent report from Unicommerce reveals that Tier 2 and Tier 3 cities contributed 66% of new direct-to-consumer (D2C) orders ...

HiPP is recalling baby food jars in Austria, Slovakia, and the Czech Republic after rat poison was detected in samples.

India's biggest gold-buying festival, Akshaya Tritiya, sees muted demand due to soaring prices, with buyers leaning towards ...

Discover how Coachella has evolved into a premier destination for brands to connect with influencers and audiences, featuring ...

EU urged to outlaw 'game destruction' as millions of gamers face losing access to classic titles without compensation.

Allied Blenders and Distillers has appointed Pradipta Basu as its new Chief Marketing Officer, aiming to enhance brand growth ...

Pickyourtrail has appointed Janani Kandaswamy as head of marketing to enhance its brand positioning and growth in customized ...

Publicis Groupe India has appointed Diwaker Chandani as managing partner of Influential, aiming to revolutionize influencer ...

Explore how Fortune Foods reinvents its marketing approach to deepen emotional connections in South India through the Kai ...

ETBrandEquity.com brings latest broadcast audience research council news, views and updates from all top sources for the Indian Marketing & Advertising industry.

Japan has officially categorized extreme hot days as Kokusho-bi, driving businesses to innovate in wearable cooling ...

Discover how India's micro-drama segment is evolving as major broadcasters and OTT platforms enter the market, changing ...