While numerous health brands utilize music and sonic branding as part of their marketing strategy, this approach on behalf of CSC is tangibly different.

At first glance, the 100% tariff rate seems significant, but experts noted it would only apply to a small fraction of drugs used in the U.S. and is more likely to spur pricing and reshoring deals.

According to the FDA, ImmunityBio’s communications “create a misleading impression” that Anktiva can cure or prevent cancer ...

Eli Lilly’s anniversary campaign is rooted in the company’s forward-looking ambitions rather than reflecting on what it has ...

Only U.S. citizens and some lawfully present immigrants are eligible for Medicaid, which covers health care costs for people with low incomes and disabilities, and the closely related Children’s ...

States are paying contractors such as Deloitte, Accenture, and Optum millions of dollars to help them comply with the One Big Beautiful Bill Act — a law that will strip safety-net health and food ...

WPP Media has rolled out an “AI-assisted” service, which will help agencies make cutdowns of clients’ original ads for YouTube. The new feature, YouTube 5K, will use AI analysis to help agencies ...

AI’s impact on medical marketing and the importance of consistent, patient-centered storytelling shined at MM+M’s Transform conference.

An OB-GYN was repeatedly accused of sexual misconduct. The state medical board let him keep practicing. By registering you consent to the collection and use of your information to provide the products ...

Is MAHA on life support? Repurposing an asthma drug for allergy; FDA signals potential softening on peptide compounding.

Nursing home operator Joseph Schwartz was convicted of a $39 million fraud, but President Donald Trump pardoned him just three months into a three-year prison term.

Complaints about enrollment fraud in Affordable Care Act health insurance coverage have bedeviled the federal marketplace for years.