Energy prices matter, and as the aftershocks of the Gulf Crisis ripple through the global economy, WARC’s scenario modelling shows how a surge in prices could quietly erase up to $50bn in ad growth, ...

Netflix’s ad tier has evolved to become a primary engine for platform growth, and the company is on track to win nearly 10% of global CTV ad spend in 2027 – an insight fromWARC Media’s new report ...

Content loyalty programs are emerging as a new tool for brands looking to leverage the creator economy, rewarding customers with perks and rewards in exchange for posting content to social media ...

AI tools like ChatGPT and Gemini make people feel more confident, more informed and more open to products that genuinely fit their needs, says Duncan Nichols, Managing Director, Strategy & Planning, ...

The Super Bowl’s newer advertisers, including pharma, tech and healthcare brands, send a signal about who is spending the big money – reportedly breaking the $10m ceiling for 30 seconds – to reach a ...

UK advertising spend rose by 11.4% to £12.5bn in Q3 2025 and 10.1% over 2025 as a whole according to the latest Advertising Association/WARC Expenditure report as strong growth sets up adspend to ...

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Adidas uses organic search data as the main means by which to track the health of the brand across 38 countries instead of relying on regular surveys, such as Net Promoter Score – and it has saved the ...

The Health of Creativity 2025, a new report based on WARC Rankings analysis, finds that as creativity increases, so does effectiveness: when ideas are highly awarded for creativity the conversion to ...

Marketers appear to be misdiagnosing their challenge by optimising for efficiency rather than for profitability, according to a new research collaboration by Les Binet and Will Davis, chief data ...

Organizations are rushing to adopt AI for speed and efficiency, but the real competitive advantage lies in developing "M-shaped" professionals who can orchestrate human-AI collaboration across ...

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...