Jan 10, 2025 · Marketing Technology, or MarTech, refers to the array of marketing software, tools, and technologies used to optimize, execute, and measure marketing campaigns and initiatives.

Martech — short for marketing technology — includes the platforms and tools marketers use to plan, execute and measure campaigns. For CMOs, martech is essential to drive customer engagement, …

Apr 15, 2025 · Martech (a.k.a., marketing technology, marketing software and platforms) is technology employed in the service of marketing.

Nov 29, 2025 · Marketing technology, or martech, refers to specialized software applications that help build, automate, track, and enhance marketing efforts. Semrush, HubSpot, and Google Trends are …

Jul 19, 2024 · Marketing Technology (MarTech) is an essential component to powering, from trends to top tools, in this comprehensive guide for businesses.

Jul 7, 2025 · Martech refers to tools that use technology to optimize marketing efforts. Learn how it can help you achieve your marketing objectives.

Aug 15, 2025 · Discover key marketing technology tools and strategies to enhance customer engagement, optimize campaigns, and drive business growth.

Marketing Technology, often abbreviated as MarTech, refers to the array of tools and software that marketers employ to plan, execute, and analyze their marketing campaigns. These technologies aim …

Dec 16, 2025 · Learn what marketing technology (MarTech) is, explore its types, discover MarTech benefits and consider tips you can use when integrating marketing technology.

Martech, short for marketing technology, is a broad term that includes any software or digital tools that help marketers get people educated and excited about an organization’s products and services.