One thing I think we should be talking about more (especially with the rise of AI) is how important the human touch really is when it comes to branding. If you were creating a brand for robots, sure, let AI or a logo generator take the lead for you. But if your brand is meant to connect with humans... why wouldn’t you want a human behind the design? AI isn’t going to notice the subtle opportunity to turn the bottom of an ampersand into a cookie... unless you already had that vision and told it e
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