How Nescafé Cracked Japan’s Tea Culture ☕🇯🇵 | Smart Brand Strategy Japan was a tea-loving country where coffee had no emotional connection—and Nescafé failed hard. Ads didn’t work. Promotions didn’t work. So Nestlé stopped pushing coffee on adults and did something unexpected. They introduced coffee through kids—using coffee-flavoured candies and desserts. Over time, those kids grew up loving the taste. Years later, they became coffee drinkers. Nescafé didn’t change the product—they changed th

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