Most people think Smile Direct Club was just a bad business, but its failure goes much deeper. The company’s entire pitch was to skip the dentist and orthodontist to save money. The problem? Moving teeth isn’t just a cosmetic procedure, it’s a biological process involving your bone health, airway, and jaw function. By cutting doctors out of the equation, they removed the essential safety net, leading to poorly fitting bites, relapsed teeth, and even permanent damage for some patients. The lesson
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